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From Startup to Success: How a 9th Grader Built a $3,000+ Jewelry Business

Business, Finance & Entrepreneurship

Business / Entrepreneurship

Start Date

April 2024

End Date

February 2025

Sessions Completed

37 sessions

Assets

<div class="assets-links"><a class="assets-link" href=""https://www.iykjewels.com/"><img src="https://cdn.prod.website-files.com/605190260cb9b4c3a9de71c8/680115d2ef2b7533efbc7b88_Frame.svg"><div class="inter-400">IYK Jewels Website</div></a><a class="assets-link" href="https://www.instagram.com/iykjewels/"><img src="https://cdn.prod.website-files.com/605190260cb9b4c3a9de71c8/680115d2ef2b7533efbc7b88_Frame.svg"><div class="inter-400">IYK Jewels Instagram</div></a></div>

Gallery

Student & Mentor

Student

<div class="student-mentor-item-div-top-info"><div class="inter-700 _20">Rose Cornell</div><div class="inter-400 _16 left-align">Riverdale</div><div class="inter-400 _16 left-align">Grade 9</div></div>

Personality

<div class="student-mentor-item-div-tags-wrapp"><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Determined</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Curious</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Funny</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Positive</p></div></div>

Interests

<div class="student-mentor-item-div-tags-wrapp"><div class="case-study-pill bg-white"><p class="inter-400 _16">Jewelry Design</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Fashion</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Interior Design</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Tennis</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Volleyball</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Community Service</p></div></div>

Mentor

<div class="student-mentor-item-div-top-info"><div class="inter-700 _20">Phoebe Dragseth</div><div class="inter-400 _16 left-align">Brown University</div><div class="inter-400 _16 left-align">Political Science & Math</div></div>

Personality

<div class="student-mentor-item-div-tags-wrapp"><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Encouraging</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Structured</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Practical</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Goal-oriented</p></div></div>

Interests

<div class="student-mentor-item-div-tags-wrapp"><div class="case-study-pill bg-white"><p class="inter-400 _16">Business Development</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">E-commerce</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Digital Marketing</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Fashion and Design</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Female Entrepreneurship</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Social Impact</p></div></div>

What They Set Out To Do

Rose has always been passionate about design, fashion, and interior design. In 9th grade, she developed an interest in jewelry making, creating charm necklaces that received enthusiastic feedback from peers. With entrepreneurial ambition, she sought mentorship to transform her creative hobby into a sustainable business that could generate profit while making a positive impact through charitable giving.

The Perfect Match

<div class="case-study-match-wrapper"><div class="match-item"><div class="apercu-mono-pro-700 _20">Design Meets Business Expertise</div><div class="inter-400 _16 left-align text-black-80">Rose's creative jewelry passion perfectly aligned with Phoebe's unique combination of business knowledge and fashion design experience from working with designers in New York</div></div><div class="match-item"><div class="apercu-mono-pro-700 _20">Purpose-Driven Work</div><div class="inter-400 _16 left-align text-black-80">Rose's desire to create a business that could donate to causes she cared about matched Phoebe's experience with social impact projects and community engagement</div></div><div class="match-item"><div class="apercu-mono-pro-700 _20">Creative Yet Structured</div><div class="inter-400 _16 left-align text-black-80">Rose needed guidance to transform her many creative ideas into completed projects, which aligned perfectly with Phoebe's goal-oriented teaching style and experience helping students follow through on design concepts</div></div></div>

Project Milestones

Business Concept Development
April 2024 - May 2024
Developed initial business plan for charm necklace brand, including target market analysis, pricing strategy, and production timeline.
Brand Launch on Instagram
May 2024
Created IYK (If You Know) Jewels brand identity, designed logo, and launched Instagram business account for initial marketing and sales.
First Sales Success
May 2024 - June 2024
Generated $1,300 in sales within first two days of launching, completely selling out initial inventory through Instagram direct sales.
First Retail Partnership
July 2024 - August 2024
Secured and executed a successful pop-up trunk show with Love Shack Fancy, expanding brand exposure to new customer base.
E-Commerce Website Development
July 2024 - September 2024
Designed and launched full e-commerce website using Squarespace, enabling direct online sales beyond Instagram.
Fall Collection Launch
October 2024
Created, marketed, and launched seasonal collection with coordinated social media strategy and online store update.
Holiday Sales Strategy
November 2024 - December 2024
Implemented successful Black Friday and Cyber Monday campaigns, with strategic discounts and promotional content.
Charity Partnership Development
January 2025 - February 2025
Established partnership with Every Mother Counts organization, creating special collection with 40% of proceeds donated to maternal health initiatives.

Skills Developed

  • Entrepreneurship fundamentals
  • Brand development and identity
  • Social media marketing
  • E-commerce website management
  • Product photography
  • Inventory tracking and management
  • Pricing strategy and financial planning
  • Sales negotiation
  • Event planning for pop-up shops
  • Corporate partnership development
  • Cause marketing

Challenged Overcomed

  • Following through on business ideas to completion
  • Balancing academic responsibilities with business development
  • Scaling production to meet unexpected demand
  • Managing time between school, sports, and entrepreneurship
  • Building confidence in professional communications
  • Developing product photography skills
  • Creating consistent social media content

What’s Next

Rose aims to grow IYK Jewels' impact by expanding her charity partnerships beyond Every Mother Counts, with a target of donating over $10,000 to maternal health and other causes by the end of 2025. She plans to develop seasonal collections with dedicated charity components, explore wholesale opportunities with boutique retailers, and build a sustainable business model that combines profit with purpose.