Home > Case Study

Sustainable Fashion to Global Culture: Building a Magazine from Concept to Publication

Business, Finance & Entrepreneurship

Business / Entrepreneurship

Start Date

March 2023

End Date

March 2025

Sessions Completed

62 sessions

Assets

<div class="assets-links"><a class="assets-link" href="https://magnifymagazine.squarespace.com/"><img src="https://cdn.prod.website-files.com/605190260cb9b4c3a9de71c8/680115d2ef2b7533efbc7b88_Frame.svg"><div class="inter-400">Magnify Magazine</div></a><a class="assets-link" href="https://www.instagram.com/magnifymagazine/"><img src="https://cdn.prod.website-files.com/605190260cb9b4c3a9de71c8/680115d2ef2b7533efbc7b88_Frame.svg"><div class="inter-400">Magnify Magazine Instagram</div></a><a class="assets-link" href="https://ucarecdn.com/bcaec7a9-0b56-470d-84d5-03b74cf468d8/"><img src="https://cdn.prod.website-files.com/605190260cb9b4c3a9de71c8/680115d2ef2b7533efbc7b88_Frame.svg"><div class="inter-400">Magnify Magazine: Volume I</div></a><a class="assets-link" href="https://ucarecdn.com/6e9bde0e-e092-4147-af4b-e5da7582f492/"><img src="https://cdn.prod.website-files.com/605190260cb9b4c3a9de71c8/680115d2ef2b7533efbc7b88_Frame.svg"><div class="inter-400">Magnify Magazine: Volume II</div></a><a class="assets-link" href="https://ucarecdn.com/e8365996-998f-437b-a3cd-cf1a73e5a9a6/"><img src="https://cdn.prod.website-files.com/605190260cb9b4c3a9de71c8/680115d2ef2b7533efbc7b88_Frame.svg"><div class="inter-400">Magnify Magazine: Volume III</div></a><a class="assets-link" href="https://ucarecdn.com/5c019bf1-1d0c-44f3-b32b-73852f850e25/"><img src="https://cdn.prod.website-files.com/605190260cb9b4c3a9de71c8/680115d2ef2b7533efbc7b88_Frame.svg"><div class="inter-400">Magnify Magazine: Volume IV</div></a></div>

Gallery

Student & Mentor

Student

<div class="student-mentor-item-div-top-info"><div class="inter-700 _20">Chiara Giangola</div><div class="inter-400 _16 left-align">Oakwood School</div><div class="inter-400 _16 left-align">Grade 11</div></div>

Personality

<div class="student-mentor-item-div-tags-wrapp"><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Creative</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Sociable</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Fast Learner</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Receptive to Feedback</p></div></div>

Interests

<div class="student-mentor-item-div-tags-wrapp"><div class="case-study-pill bg-white"><p class="inter-400 _16">Fashion</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Pop Culture</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Mandarin</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Publishing</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Travel</p></div></div>

Mentor

<div class="student-mentor-item-div-top-info"><div class="inter-700 _20">Sarah Sadati</div><div class="inter-400 _16 left-align">Yale University</div><div class="inter-400 _16 left-align">French and Global Affairs</div></div>

Personality

<div class="student-mentor-item-div-tags-wrapp"><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Supportive</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Detail-Oriented</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Accountable</p></div><div class="case-study-pill bg-light-yellow"><p class="inter-400 _16">Organized</p></div></div>

Interests

<div class="student-mentor-item-div-tags-wrapp"><div class="case-study-pill bg-white"><p class="inter-400 _16">Fashion Publishing</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Content Creation</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Visual Design</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">Brand Development</p></div><div class="case-study-pill bg-white"><p class="inter-400 _16">International Perspective</p></div></div>

What They Set Out To Do

Chiara, a creative and sociable 11th grader at Oakwood in Los Angeles, had a vision for a fashion publication but struggled with time management and project completion. Coming from a Mandarin immersion school in NYC and having a parent in the fashion industry, she possessed unique perspectives but needed structured guidance. Sarah's experience in campus publications and global affairs approach provided the perfect balance of creative encouragement and accountability that Chiara needed to transform her concept into a sophisticated magazine exploring diverse cultural themes.

The Perfect Match

<div class="case-study-match-wrapper"><div class="match-item"><div class="apercu-mono-pro-700 _20">Shared Publishing Passion</div><div class="inter-400 _16 left-align text-black-80">Sarah's background in founding and editing campus publications paired perfectly with Chiara's vision for Magnify, creating a dynamic where magazine creation was approached with professional standards and genuine enthusiasm.</div></div><div class="match-item"><div class="apercu-mono-pro-700 _20">Creative Structure Balance</div><div class="inter-400 _16 left-align text-black-80">Sarah's organizational skills complemented Chiara's creative vision, providing the framework, accountability, and mentoring approach needed to transform conceptual ideas into completed issues across varied themes.</div></div><div class="match-item"><div class="apercu-mono-pro-700 _20">Cultural Sophistication</div><div class="inter-400 _16 left-align text-black-80">Both sharing multicultural backgrounds and language abilities created a unique appreciation for global perspectives that evolved Magnify from a local fashion publication into an internationally-minded cultural magazine.</div></div></div>

Project Milestones

Initial Concept Development
March 2023 - May 2023
Established the foundation for Magnify through detailed planning sessions, article writing instruction, and editorial strategy focusing on sustainable fashion, thrifting, and Chiara's unique voice in fashion journalism.
Creative Direction & Production
May 2023 - June 2023
Planned and executed the first editorial photoshoot, developed a framework for article selection, and created the initial visual identity for Magnify while collecting written content from contributors.
First Issue Completion
June 2023 - September 2023
Finalized the layout for Volume I on Canva with thrifting features, sustainable fashion pieces, and cultural analysis, completing Chiara's vision for a magazine that combined fashion with purpose.
Digital Launch Platform
September 2023 - October 2023
Built Magnify's digital presence by developing a Squarespace website with dedicated About Me and About Magnify sections, establishing brand guidelines, and creating an Instagram presence to grow readership.
Mental Health Volume
October 2023 - December 2023
Expanded Magnify's scope by developing Volume II with a focus on mental health and wellbeing, securing interviews with Madhappy and crystal shop owners, and creating content that connected fashion to wellness.
Print Publication Expertise
January 2024 - February 2024
Mastered technical aspects of print publication by reformatting digital layouts for physical printing, adjusting specifications for proper color reproduction, and finalizing professional-quality deliverables.
International Perspective
March 2024 - June 2024
Created Volume III with Copenhagen as the focal point, developing travel-themed content, securing exclusive interviews with Danish fashion brands like By Malene Birger, and exploring environmental sustainability.
Music & Cultural Analysis
August 2024 - March 2025
Produced Volume IV exploring music's cultural impact through features on film soundtracks, 60s counterculture, concert fashion, and an industry interview with Kate Foley, completing a diverse portfolio.

Skills Developed

  • Magazine layout and design
  • Brand identity development
  • Content creation and editing
  • Interview techniques
  • Print production specifications
  • Project management
  • Social media marketing
  • Website development
  • Editorial photography direction
  • Sustainable fashion reporting
  • International content curation
  • Thematic issue planning

Challenged Overcomed

  • Transformed from conceptual vision to tangible published product
  • Evolved from single-topic focus to multidimensional cultural magazine
  • Progressed from basic layouts to professional print-ready designs
  • Advanced from local perspective to global content curation
  • Developed from reactive time management to proactive editorial calendar
  • Shifted from content consumer to content creator and curator
  • Grew from solo creative to publication leader coordinating contributors

What’s Next

With four distinctive themed issues of Magnify now published, Chiara has been accepted to Wesleyan University where she plans to continue her publishing journey. Her well-rounded portfolio spanning sustainable fashion, mental health, international perspectives, and music showcases her editorial versatility and commitment to purpose-driven content. She aims to expand Magnify's reach by distributing print issues to local LA coffee shops and boutiques while continuing to grow the publication's digital presence. Her progression from initial concept through a complete publication cycle has cemented her interest in pursuing fashion journalism and publishing as potential career paths.